Business Writing Skills
INTRODUCTION
The quality of our written communication greatly portrays the image of our company and its attitude towards its customers and business associates. In business writing, its vital to adapt a writing style that enables the readers to understand the message quickly and easily. This workshop aims to familiarize the participants with the necessary strategies in composing, structuring, and producing business documents which are concise, cohesive, grammatically correct and stylistically accurate. In addition, this course will provide the participants many simple, yet effective strategies to create messages that are interesting enough to be read and clear enough to be understood.
COURSE OBJECTIVE
Upon completion of this programme, participants should be able to :-
Understand the importance of effective writing and the basics of effective written communication process
Apply effective business writing skills to compose, structure, and produce standard and professional correspondence, both for internal and external use
Plan and organize thoughts and draft different types of business correspondence using the right writing strategies
Set the proper tone for business writing and write to the point to maximize the effectiveness of the documents
Write memos, letters, proposals, and reports that are “reader-friendly” to project a positive image, be well organized and easy-to-read
9.00am - 10.15am
THE WRITTEN COMMUNICATION PROCESS
What is business writing?
Survey – Importance of communication skills
Business writing prerequisites
The six vital questions to be asked
10.15am - 10.30am - Tea Break
10.30am - 1.00pm
CHARACTERISTICS OF EFFECTIVE WRITING
What is writing?
Effective writing – characteristics
The change in focus
Written communication – the reality
Writing skills – self assessment
1.00pm - 2.00pm - Lunch
2.00pm - 3.30pm
THE 7C’S OF PROFESSIONAL BUSINESS WRITING
Clarity
Completeness
Conciseness
Conviction
Correctness
Consideration
Courtesy
3.30pm - 3.45pm - Tea Break
3.45pm - 5.00pm
THE 7 STEP APPROACH TO PROFESSIONAL BUSINESS WRITING SKILLS
Determining the purpose of your writing
Identifying your audience
Organizing and clarifying your writing
Planning and readability
Formulating a writing style
Developing a self critique checklist
Course Leader
Thanabalan graduated with Hon's degree in Management and Biochemistry from University Science Malaysia in 1987. He obtained his MBA from University Kebangsaan Malaysia, majoring in General Management. Thanabalan started his career in Manufacturing operations as Production Executive and gradually moved in various managerial positions such a Production Manager, Packing Manager,Planning and Logistics Manager, Sales Manager and Factory Manager. Baxter healthcare, London Rubber Company, Solectron, Mona Industries and Asiatic Dipped Products are among some of the organizations that he has worked with. Since 1996 he has lectured in various subjects in MBA programmes. He has also lectured in University of Malaya and University Technology Malaysia as a part time visiting lecturer. He has conducted numerous public and in house programmes for both the private and Government sectors, among them, Ministry of Defence, TLDM, Titan Group, CS Metal Industries, Sharp Roxy, Petronas, ShinEtsu Sdn Bhd and many more
Administrative details
1. Payment must accompany registration.
2. Cheque should be made payable to Alpha Consultants (M) Sdn Bhd
3. No cancellation is allowed but a replacement delegate may be sent.
4. An acknowledgement for the registration will be sent to you.
5. Reservation can be made by telephone, but will only be confirmed upon receipt of completed registration and payment.
6. The organizer of the course reserves the right to cancel the course or make any changes to the programme due to unavoidable circumstances circumstances.
Date Venue
Ongoing Alpha Training Room
It can be conducted at any location anytime.
REGISTRATION FORM
Business Writing Skills
Company ………………………………………………………………………………..
Address:………………………………………………………………………………….
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Tel:…………………………………………… Fax:……………………………………………………...
Name of CONTACT ……………………………email……………………………………………………
Name of Participant Date Attending
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COURSE FEE PER PARTICIPANT:
FORWARD REGISTRATION FORM AND COURSE FEE TO:
ALPHA CONSULTANTS (M) Sdn Bhd
No.1141, 11th Floor, Block A3,
Pusat Dagangan Setia Jaya
Jalan PJS 8/9, 46150 Petaling Jaya
Tel 03 56384645, 0136309280, Fax 06 9528208
Email - alphapj@gmail.com
